Content Manager | Strategy & Execution | B2B Storyteller
White Paper
Topic: How to improve career wellness through internal career mobility.
Goal: Build global awareness of company as a career mobility provider in light of a company-wide messaging shift and link career mobility to trending issues of wellness, engagement, retention, skilling, and workforce sustainability.
My role: Ideation, development/interviews, writing/editing, project management.
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Associated content: Blog, social media.
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White Paper
Topic: The value and necessity of retaining and hiring older workers, especially during a time of talent scarcity.
Goal: Make the case for providing talent mobility opportunities to mature workers through the use of original and third-party data, and offer steps to proactively implement mature worker initiatives.
My role: Ideation, development, interviews, writing/editing, project management.
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Global Report
Topic: Effectiveness of upskilling and reskilling initiatives among companies and employees, the gaps between the two, and opportunities for closing skilling gaps to increase effectiveness.
Goal: Drive thought leadership and awareness of the company in the skilling space in advance of a major product launch for a first-of-its-kind, predictive market outlook/skill-building tool.
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My role: Report conceptualization, survey development, managing editor, project/vendor management.
Associated content: Executive brief, infographic, webinar, blogs, social media posts, datasheet, sales training materials.
Global Biennial Report and Industry-Specific
E-books
Topic: Company flagship report covering global best practices in HR severance policies, retention, redeployment, and outplacement.
Goal: Promote thought leadership and expertise in severance planning and outplacement.
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My role: Survey modification, vendor selection/oversight, managing editor, project management.
Associated content: Six industry-vertical e-books, infographic, webinar, blogs, social media posts, sales training materials.
Quarterly Report
Topic: Findings from quarterly career mobility survey highlighting key aspects of the U.S. workforce, including economic sentiment, recruitment trends, internal mobility, job transition behavior, and skills.​
Purpose: Build/promote company's thought leadership in career mobility with original and timely market insights.
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My role: Managing editor, project/vendor management
Associated content: Blog, social media, press release, monthly Labor Market Barometer report.