Content Manager | Strategy & Execution | B2B Storyteller
Corporate Brochure
​
Topic: Corporate overview brochure covering company's new talent mobility messaging.
Goal: Position company as a leading player in the talent mobility space; promote/increase awareness of new capabilities beyond outplacement.
My role: Writing, project management.
​
Restructuring Notification Guide
​
Topic: Properly planning and managing layoffs remotely.
Goal: Provide HR professionals with a how-to guide for managing restructuring with care during the pandemic.
My role: Writing, project management.
Associated content: Webinars (2) for enterprise and SMB, social media.
Solution Datasheet
​
Topic: First-of-its-kind market outlook and skill-building tool to guide employees and job seekers to roles with the brightest outlook and best-matched skills.
Goal: Mid- and bottom-of-funnel tool to build interest and preference among prospects and customers.
My role: Messaging, writing, project management.
Associated content: Website page, video, blogs, skilling reports, infographics, social media.
Solution Datasheet
​
Topic: Simplify and accelerate internal talent mobility with a solution to match talent to the best-suited roles, and open roles to the optimal candidates.
Goal: Mid- and bottom-of-funnel tool to build interest and preference among prospects and customers.
My role: Writing, project management.
Associated content: Website page.
Customer Success Story
​
Topic: Cisco's leading internal mobility initiatives.
Goal: Highlight the Cisco-Randstad RiseSmart partnership and success metrics in designing and developing innovative talent mobility programs to promote workforce agility and sustainability. Build confidence with prospects and outplacement-focused current customers in working with RiseSmart.
My role: Writing.
​
Customer Success Story
​
Topic: There's nothing like a great phishing story in which the perpetrators are stopped "with their lines cast" thanks to their cybersecurity partner's expertise and solutions.
Goal: Convey the superiority of Symantec's threat monitoring center and breadth of solutions in protecting highly sensitive financial information and maintaining customer trust in a regulated industry.
My role: Interviews, writing.
​
Recruitment Brochure
Topic: Unique advantages of Santa Clara University's Leavey School of Business MBA programs.
Goal: Highlight the unique benefits of Leavey's programs while showcasing metrics graphically to reinforce the strengths of the business school to prospective students.
My role: Interviews, writing.
Associated content: Single-page inserts on specific degree programs.
​